Shopify Plus Agency for Growing Brands

Shopify Plus is Shopify’s enterprise version. We’ve been working with Plus since 2015—initially for Freeletics and today for brands such as BORA, Bruker, air up, yfood, and Kurzgesagt. We’ll advise you on whether Plus makes financial sense for your business, build your store using a theme or a headless architecture, and continue to support it afterward.

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When Shopify Plus Is Worth It

Shopify Plus costs significantly more than the standard plans. It’s worth it if at least one of these points applies.

  • Your revenue is high enough that the lower transaction fees and credit card rates offset the base fee.
  • You want to customize the checkout, for example with checkout extensions, custom logic, or additional fields.
  • You run multiple stores for different brands, countries, or B2B and B2C customers, and want to manage them centrally.
  • You need automation with Shopify Flow, Launchpad for campaigns, or custom apps with higher API limits.
  • You want single sign-on, for example via Multipass from an app or through your company login.

Many features that used to be exclusive to Plus are now also available on the standard plans, including much of the B2B functionality. That’s why, during the initial consultation, we’ll give you an honest assessment of whether Plus will make a meaningful difference for you.

What we implement on Shopify Plus

  • Checkout Extensions with custom logic, additional fields, and upsells
  • Multistore and internationalization with Shopify Markets, custom domains, languages, and currencies
  • Single Sign-On via Multipass or Keycloak
  • Subscription models with Recharge or Shopify Subscriptions
  • Custom apps and automations with Shopify Flow and the Admin API
  • Headless frontends on Shopify Plus with Next.js or Remix and Sanity
  • Migration from Shopware, Magento, WooCommerce, or a standard Shopify plan

Real-World Shopify Plus Projects

BORA, headless on Plus with expansion into the UK

For the cooktop manufacturer based in Raubling, we built a headless accessories store using Shopify Plus, Remix, and Sanity. Our middleware manages products and prices, generates feeds for Google Merchant Center, and creates invoices. Filters for the extraction systems can be reordered by subscription. Following the EU launch, the UK was added via Shopify Markets. View case study

air up, 14 markets on Shopify Plus

The high demand for air up called for a store capable of handling very large numbers of visitors. We built a custom theme based on air up’s Figma design, a multi-store solution with location-based redirects for 14 markets, country-specific currencies and shipping, and the Pod Shopper, which lets customers put together fragrance pod selections in just a few clicks. View case study

Freeletics, log in from the app via Multipass

Freeletics has more than 20 million registered users. With Shopify Multipass, a button in the app transfers login details to the store, shortening the checkout process. This is complemented by multilingual multistores with a central connection to order management. View case study

Other Plus projects include Bruker, yfood, Kurzgesagt, Biogents and Tamara Comolli.

Theme or Headless on Shopify Plus

Both approaches work, and we implement both. A custom theme is faster to launch and more cost-effective to run. For air up, yfood, and Kurzgesagt, it was the right choice. Headless is worthwhile when the design, content, or data model goes beyond what themes can offer, as with BORA and Bruker. Learn more on our Headless Commerce page.

Frequently Asked Questions About Shopify Plus

How much does Shopify Plus cost? The license starts at around $2,300 per month and, once a certain revenue threshold is reached, increases based on revenue.

What is the difference between Shopify and Shopify Plus? Plus offers a customizable checkout, more stores per organization, higher API limits, automation with Flow and Launchpad, lower transaction fees, and a dedicated Shopify account manager. The core features are the same.

Can I upgrade from Shopify to Plus later? Yes, the upgrade requires no migration. Your store, data, and theme remain unchanged. You simply gain access to Plus features such as Checkout Extensions.

Do you support existing Plus stores? Yes. We take over existing stores for further development, often starting with an audit.

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Let's talk about Shopify Plus

Wondering whether Plus could make a difference for you, or looking to take your Plus store to the next level? In an initial consultation, we’ll work through the numbers together. Learn more about us as a Shopify agency in Munich.

Schedule an initial consultation
Shopify Plus Agency for Growing Brands | Moving Primates