Shopify Agency Munich
Your Shopify agency for AI commerce & enterprise solutions
Customized Shopify experiences for modern brands
As a specializedShopify Agentur with focus onAI- und Headless Commerce we implement high-performance e-commerce solutions at enterprise level. With more than 20 years of experience in digital commerce and a strong tech stack aroundShopify Plus,Next.js,Sanity,Vercel andAWSwe support companies in the digital transformation of their online business.
FAQ: Frequently asked questions
Warum Headless Commerce mit Shopify?
Headless means that the front end (the presentation of the website) is decoupled from the back end (the store logic). This means that the Shopify agency has control over design and performance and can flexibly integrate content and functions.
At the same time, Shopify's proven backend and access to thousands of backend apps will remain. In particular, Shopify's outstanding checkout and the extensive integration of payment providers, including refund processes, are very popular with manufacturers and customers.
However, the rapid developments in theArtificial intelligence (AI) innovation cycles in IT are becoming significantly shorter and highly competitive companies have to react ever faster to new requirements. Although Shopify is certainly one of the best SaaS platforms in e-commerce at the moment and releases numerous improvements every year, the possibilities of a classic Shopify agency are limited.
In addition, highly competitive companies can afford to rely less and less onInnovationen of Shopify, if they are realized at all.
As a Shopify agency from the very beginning, we know the advantages and disadvantages of the Shopify theme approach and therefore see headless e-commerce with Shopify as the best solution.Ideal combination of both worlds. A flexible, fast and scalable frontend with Sanity as headless CMS as well as Vercel, Next.js and AWS as highly scalable infrastructure. A congenial addition to Shopify's outstanding backend and checkout.
What advantages does Shopify Plus offer compared to normal Shopify?
Shopify Plus offers more scalability, customization options (e.g. checkout extensions or single sign-on), B2B processes and dedicated support. Ideal for growing brands with more complex requirements. In addition, credit card fees are significantly lower with Shopify Payments than with the Grow plan.
Can I also implement a B2B approach with a Shopify theme?
Of course, you can also implement B2B with a Shopify Plus theme without Shopify. However, there are limits here, for example different product prices for customer groups. As a Shopify agency, we have therefore made it our mission to enable such B2B functions for a Shopify store in the Grow Plan with the help of the headless approach. This applies not only to customer groups, but also to other features such as extended discounts or serial numbers.
How does a new development or migration to Shopify work?
We analyze the existing platform, transfer relevant data (e.g. products, customers), set up redirects and ensure that SEO and content structure are maintained.
The process always begins with an analysis and discussion of the product and content structure or the customer journey. It does not matter whether it is a migration or a new development.
Design discussions based on the existing customer CI only take place in the second step. As a long-standing Shopify agency, Moving Primates has in-depth experience in UI/UX and develops high-quality store designs tailored to the brand. This is done in close cooperation with the customer and leads to significantly better results.
Change management is another key component when replatforming established and high-revenue online stores. The team or stakeholders have often been familiar with a store system for years and have to familiarize themselves with a new architecture in a short space of time.
This gives rise to numerous detailed issues that need to be discussed and communicated - especially in marketing and content management.
Last but not least, the customer team needs to be trained on the new system. We always provide documentation for our headless commerce stack and are available to the team for questions via Slack.
Do you also support international stores?
Yes - as a Shopify agency for SME and enterprise solutions, this is actually an essential part of our work. With Shopify Markets, localization, different currencies and international SEO, we create stores for global trade in D2C and B2B.
🧠 Want to know more?
Write to us atkontakt@movingprimates.de or contact us by phone at+49 (0)89 255 519 110 (Mon-Fri 09:00-17:00).
Our services at a glance
📅 E-Commerce Consulting & Strategie
- Analysis of your target group and customer journey
- Platform consulting: Shopify vs. Shopify Plus
- Headless-Architekturberatung (Composable Commerce)
- Market analyses for internationalization (Shopify Markets)
🎨 UX/UI Design & Prototyping
- Design systems with Figma & Design Tokens
- Component-based design (mobile & desktop)
- Interactive prototypes with user testing
- Conversion-optimized layouting for checkout and PDP
🚀 Headless implementation with Next.js & Sanity
- Development of modular frontends with Next.js (Vercel hosted)
- Headless CMS mit Sanity.io: Content Modeling & Redaktions-Workflows
- API-first development for maximum flexibility
- Shopify Storefront API, Hydrogen oder Custom Storefronts
🛠️ Interfaces & integrations
- ERP-Integration viaHydropop Middleware
- CRM connections (e.g. Salesforce, HubSpot)
- PIM systems (e.g. Akeneo, Plytix)
- Payment and fulfillment APIs
🚧 Shopify extensions & advanced functionalities
- Development ofShopify Checkout Extensions (One-page Checkout, Custom Logic)
- Subscription solutions for recurring payments
- Shopify app development (custom & private apps)
- Multi-store management with Shopify Markets & Localization
⚡ Performance & SEO optimization
- Lighthouse Audits & Core Web Vitals Optimization
- Image and script optimization, lazy loading, CDN
- Structured data markup (Schema.org)
- SEO-optimized URL structures, meta tags and rich snippets
- Automation for hreflang & country domains
📊 Content strategy & editorial systems
- Headless CMS training for your editorial team
- Multilingual content maintenance via Sanity
- SEO-driven content hierarchies & landing pages
- Integration von Blogs, Tutorials, Knowledgebases
✅ Replatforming & Migration
- Migration from Shopware, Magento, WooCommerce or Custom Shop to Shopify
- Data migration: products, customers, orders, SEO data
- Redirect mapping & URL structure customization
- Domain strategies and DNS changes
⚙️ SLA-based support & further development
- Ongoing maintenance and updates
- Monitoring & Bugfixing
- Feature roadmap planning
- Performance and A/B testing
Get started now
Whether redesigning, replatforming or setting up a completely new store system - as an experienced Shopify agency, we support you from the initial idea to ongoing operation. Let's realize your vision together.
📆 Make an appointment directly for an initial consultation
✨ Let us show you the potential and scope of the project without obligation