Client
air up
Industry
Food & Beverage
Employees
250
Market
D2C, 14 Märkte
Start
2020
Services
Consulting, Theme Design, Frontend Development, Integrations
Platform/Tech
Shopify Plus
Integrations
Recharge, Klaviyo, GTM

Air up combines health and environmental awareness with good taste. A refillable drinking bottle becomes a trendy lifestyle drink with the addition of a fragrance pod. The result is healthy, sugar-free water with no annoying additives and a refreshing taste experience. The idea went through the roof and requires an online store that can withstand the enormously high visitor frequency.

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Customized Theme

Air-up supplied an extensive design template created with Figma. The detailed design was created according to the "mobile first" principle. Moving Primates developed a custom markup for this and adapted it to the in-house theme. For the design of the product information, the data is implemented via metafields. For a differentiated display, the numerous additional product information is stored in metafields.

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Geolocation-based multi-store solution

The multi-store solution is geolocation-based. The location immediately redirects customers to the correct country website. The setting can be adjusted manually by the customer at any time.

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Currency and shipping calculator

By setting the shipping country, the shipping options and, if applicable, the currency of the multi-currency feature of Shopify Payments are adjusted immediately. The settings are applied in the checkout.

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Pod shopper

Moving Primates developed the pod shopper for Air-up. It enables buyers to put together pods in different flavors with just a few clicks.

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Launch Management

To avoid losing any customer data, Air-up wanted to keep its old store instance. Moving Primates pre-built a new Shopify store and moved it to the live instance within a few hours. The result is a new layout in the old store.

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