Bora

BORA is an innovation-driven German company based in Raubling that has transformed the kitchen market with its patented cooktop extractor systems revolutionized. Instead of conventional extractor hoods, BORA relies on powerful extraction directly at the cooktop – a technological redefinition of cooking, architecture, and spatial design. The BORA brand stands for outstanding design with a clear focus on functionality and durability.

Headless Shopify Plus for premium accessories

As an internationally oriented company, a flexible Shopify Plus concept based on our headless architecture was implemented for BORA. The shop is primarily aimed at end customers and enables the digital sale of accessory items across all BORA systems. Over the course of the project, the product range was continuously expanded and today also includes high-quality pendant lights for kitchens and dining rooms as well as selected kitchen utensils and cookbooks. The result is a powerful D2C accessory shop that keeps pace with the brand’s development.

Design that speaks BORA

Based on the design system and CI guidelines provided by BORA, we developed a modular, responsive UI/UX design that integrates seamlessly into BORA’s visual brand world. Interactive prototypes in Figma accompanied the entire process – from initial concept through to the final development handoff – providing a transparent basis for decision-making. Implementation was carried out using our proven headless architecture with Remix, Sanity CMS and Shopify Plus. All frontend components were implemented using a mobile-first approach as reusable React components – high-performing, consistent and future-proof.

Automated processes for product and order data

Our custom-developed middleware is the backbone of the technical infrastructure: it handles central product and price management, automatically synchronizes all relevant data with Shopify and Sanity, and generates product-related feeds – for example for the Google Merchant Center. The creation of end-customer invoices is integrated into the middleware; for BORA’s accounting, the system also provides batch exports of order and invoice data for each market – a scalable solution for efficient processing in international e-commerce.

Recurring purchases solved smartly

For products that need to be replaced regularly – such as the filters in BORA extraction systems – we integrated Recharge’s subscription functionality. With the help of Shopify Subscriptions, customers can automatically reorder these items at their desired interval. The solution is seamlessly integrated into the checkout process and offers full flexibility for subscription management and payment processing. This makes device maintenance significantly easier for end customers – fully in line with a well-thought-out, user-centered shopping experience.

Flexible content management in Sanity CMS

In Sanity, we provided the BORA team with a modular set of sections that allows content to be assembled flexibly. Product pages are editorially enriched – with guides, product videos, scope of delivery, technical data, and more. This creates an inspiring and informative shopping experience.

Efficiently scaled: expansion into the UK

The BORA accessories shop was designed from the outset to enable new markets to be tapped quickly and efficiently. After the successful launch in the EU market, it was expanded to the UK market via Shopify Markets. The solution is multilingual, allows market- and channel-specific price control and makes it possible to price products individually by region and channel – ideal for a growing, international D2C business.