Gepp's
Gepp's Food GmbH, known for high-quality delicatessen products in 22 stores, is strengthening its digital presence with a modern headless shop. In collaboration with Moving Primates, a new headless commerce solution based on Shopify and Sanity was created as part of a comprehensive replatforming project. The focus is on maximum flexibility, high performance, and numerous custom features that extend Shopify’s standard functionality.
Custom UI/UX Design
Moving Primates was tasked with creating a fresh and modern shop design for Gepp’s that consistently translates the brand identity into the digital shopping experience. In close collaboration with Gepp’s design department, a structured process was developed in Figma: from initial wireframes and clickable prototypes through to final mobile and desktop views. Through iterative feedback, the design and interactions were finely tuned. The result is a consistent, user-friendly shopping experience that conveys Gepp’s brand values and aesthetics across all pages.
Banner & Content Cards
For food shops, appetizing images and tasteful teasers are an important part of product presentation. These are placed in various locations by the content team. To ensure the well-thought-out and coherent brand design is preserved, Moving Primates has developed a flexible banner and content card generator.
Advanced Shopify Discounts & Upsell Logic
Shopify offers extensive and flexible solutions for discount promotions, which are used daily by millions of store owners. Just as diverse as the marketing ideas are the strategies used to encourage customers to increase sales through targeted discounts.
At the same time, the wide range of campaigns often requires tailored solutions. At the same time, discount promotions on collection pages, product pages, and in the shopping cart must interlock seamlessly so that upselling measures can be as effective as possible.
Moving Primates has therefore specifically expanded Shopify’s discount functionalities and developed a system that, in combination with middleware and Sanity, opens up numerous new upsell opportunities for the Gepp’s shop. This makes it possible to manage individual promotions flexibly and roll them out consistently across all relevant touchpoints.
Badge management
Badges on a product are an important point of orientation within an online shop. What’s new, what’s on sale, which discount options the product is part of. In addition to product attributes such as vegan or organic, there are hundreds of possibilities in a food manufacturer’s marketing mix for when, where, and in what orderbadgesshould appear. Moving Primates developed atailor-made Sanity solutionfor Gepp’s that allows simple and efficient management of more than 800 products.
Blog & Recipes
Blogs and recipes are an important source of organic traffic and customer loyalty for food shops. Especially with recipes there are challenges regarding quantities, plural spellings in combination with languages, the number of people being cooked for, and the preparation. Of course, Gepp's can also link the appropriate products to the recipe or blog.
Store Finder
Having grown up as a classic retail brand, Gepp’s can’t do without a store finder for its brick-and-mortar business. The Store Finder from Moving Primates can manage both in-house addresses, opening hours and images, as well as import data via the Google My Business API. Conveniently controlled in the Sanity headless CMS and integrated into the frontend in compliance with GDPR.
Form Builder
In addition to B2C, B2B customers and customized corporate solutions are also a unique selling point for Gepp's in a competitive industry. That’s why various customer touchpoints via forms are an important part of customer communication. Gepp's uses the flexible Form Builder from Moving Primates and forwards customer inquiries to Klaviyo, internal email addresses, or API endpoints.
Search & Facets
Over 800 products are waiting to be discovered. Even the standard search function from Moving Primates not only identifies relevant keywords, but also delivers the corresponding collection pages that can be accessed via the navigation. The placement of content cards and media blocks is defined in a targeted and individual way by the Gepp’s team. In Sanity, created facets are available as filters.
Business Central Integration
ERP implementations such as Microsoft Dynamics 365 Business Central are as individual as the companies that use them. It’s actually quite rare for the standard interface to fully meet all requirements. This is especially true for companies with an existing history that are not starting from scratch. Moving Primates specializes in quickly anticipating ERP processes and individual requirements and linking them with a modern headless commerce setup.
DATEV export for Shopify
Shopify doesn’t support either invoices or DATEV export. What is still manageable for an online shop with a few products in one country quickly becomes a complex issue when you have partial invoices, multiple credit notes and various destination countries. That’s why Moving Primates has developed a flexible and customizable DATEV export for Shopify for its customers.
