In a nutshell

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Client
Kurzgesagt – In a Nutshell
Industry
Informationsdesign
Employees
70
Market
B2C EU, USA
Start
2019
Services
Shopify Design, Frontend Development, Custom App Development, SLA Support
Platform/Tech
Shopify Plus
Integrations
Fulfillment Partner, Klaviyo, Gorgias, GTM

In short - in a nutshell - the company operates aYouTube Channelwhich impresses with its unique design and storytelling. The videos on topics such as biology, physics and philosophy convey a lot of knowledge in just a few minutes.

The website offers the fan community of over 15 million subscribers worldwide a colorful merchandise store around the world of kurzgesagt.

Shopify bossTobias Lütke is thrilled and tweets: "in a nutshell is amazing!"

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Customized Theme

Kurzgesagt had specific design ideas. Moving Primates adapted their own theme according to their ideas and implemented Kurzgesagt's concept 1:1.

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Internationalization

In short, it operates two online stores. Internationalization took place via a European store and a second one for the USA and the rest of the world. This allows costs and shipping times to be optimized overseas.

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Fulfillment partner connection

A customized fulfillment connection enables efficient shipping in Europe. In short, a fulfillment center in the Netherlands is used for Europe and another fulfillment center in the USA. Customers are forwarded to the relevant store via a country switcher.