Client
Tamara Comolli
Industry
Jewelry
Employees
50
Market
B2C
Start
2020
Services
Shopify Design, Internationalisierung, Findologic Search, ERP-System Integration
Platform/Tech
Shopify Plus
Integrations
Findologic, PIM

Precious genuine jewelry, rare gemstones and high-quality precious metals. Tamara Comolli impresses with the finest quality. The German designer has a real knack for creating unusual favorite pieces. The playful designs have a surprise in store for every occasion. Tamara Comolli sells her products in more than 130 stores in over 15 different countries.

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Design Refresh

The user experience was improved with a design refresh and a customized theme. Moving Primates has optimized the UI/UX to simplify the variant selection process and create a relaxed shopping experience.

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Optimized search solution Findologic

Findologic is a search solution that assists users with product suggestions as they type. With every keystroke, suitable categories and a selection of search-relevant products are suggested to the user. Numerous filters allow shoppers to display their search results in a structured way.

Expansion of the product variants

Tamara Comolli needed an extension of the existing Shopify limit of 100 product variants. As a Shopify agency, Moving Primates developed a product structure and a script-based import solution to work around the restriction.

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Internationalization and product management

Product management at Tamara Comolli is controlled by a PIM (Product Information Management) system. The product data is exported from the PIM as CSV files to the Moving Primates middleware. From there, the product files are fed fully automatically into the market-specific store instances with adjusted prices and language variables.

B2B Shops

Tamara Comolli serves her business customers via dedicated B2B stores with net-based prices. These are only accessible to registered retailers and jewelers. Activation takes place manually after a check by Tamara Comolli.

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