"Smart food instead of fast food" is their philosophy. With passion and commitment, founders Noel Bollman and Benjamin Kremer managed to convince the DHDL jury and get investor Frank Thelen on board. Today, YFood has satisfied customers in over 25 countries and is constantly working to expand its range of healthy meals.
Mobile First
Over 75% of online purchases are already completed via cell phone. This also influences the intensive design process. In close coordination with the customer, sketches are developed and visualized using a mobile-first design tool. Pages, functions and content can thus be fully thought through for an optimal user experience and then efficiently implemented.
All about the content
Content that goes into depth. There is a lot to tell about some things. Keeping an overview and making it appealing and easy to access for the user requires a lot of know-how in the field of UI/UX design. Stringent page structure and intelligent navigation are the basics within a brand universe. This ensures that the customer neither loses interest nor the common thread.
yfood in single and subscription purchase
Customer loyalty through returning users is essential. The Shopify ReCharge app seamlessly integrates a subscription system with different delivery cycles. Mixed shopping carts with subscription and non-subscription products are no problem. The enterprise version ReCharge PRO also allows customization of the checkout. Users are guided through to payment in a customer-friendly manner using the familiar checkout design.
Customized GTM-Integration
Knowledge is power. The integration of the Google Tag Manager can use tags to measure customer behavior on the website in detail. The customized implementation of the data layer for special pages and subscription products goes one step further. No problem for Moving Primates. The information analyzed from this enables focused, sales-promoting optimization of the store, as well as SEO and SEM campaigns.
Change Management
The moment of a re-launch can be associated with risk. With professional planning, the Shopify agency Moving Primates supports this eagerly awaited switch. A smooth process minimizes the unavailable phase of the store, especially important for sites with high traffic. Time is money.